Florida business owners understand how difficult it is to make their companies stand out from the competition. Whether it's social media marketing strategy or new products, it can be difficult to make your business distinct, build a brand and develop a loyal customer base. One way you can do this is to protect your intellectual property and your brand through trademarks.
A trademark is essentially a way to ensure that other companies do not take certain aspects of your business and use it for their own financial gain. When you learn that another company has infringed on your trademark, you may not be sure what to do next or how you can protect the legal and financial interests of your business. Fortunately, there are things you can do to fight back.
Protecting what's rightfully yours
Trademarks are legal protections you can put in place for various aspects of your business, including symbols or phrases you use for marketing, products you offer and your company name. Trademark theft is often not blatant. Infringement often happens when one company releases something that is not exactly like your trademarked property, but close enough that it could confuse customers and cause your company to suffer harm.
You may not be certain that a particular action may fall under the category of trademark infringement. It may be appropriate to move forward with legal action if you experience the following:
- The competition released a product by another name that is exactly like or very similar to your product.
- Another business is advertising something that could cause a customer to believe he or she is patronizing your business.
- There is a new company with a name that sounds the same as yours when pronounced, even though the spelling is different.
These are only a few examples of the many ways trademark infringement can happen. If you think you may be a victim, you may want to seek counsel regarding the possible legal options available to you.
The good of your company
You walked through the appropriate steps to ensure your company had the right protection through trademarks, and you have legal grounds to fight back when another company infringes on your rights. You do not have to protect the good of your company alone, but you may find it beneficial to seek the counsel of an attorney experienced in trademark law who can help you proceed with the appropriate course of action.