Michael L. Feinstein, P.A.

Taco Bell facing business litigation over false advertising claim

Any company can end up facing complaints from customers. In some cases, the complaints may come in the form of harshly-worded reviews left online, and that is where they end. In other cases, some individuals could bring about lawsuits to have their grievances addressed through business litigation.

Florida readers may be interested in a lawsuit recently filed against Taco Bell. According to reports, a couple saw an advertisement for the fast food chain's Chalupa Cravings box, which the advertisement indicated was $5. The advertisement appealed to the couple, and they drove to a Taco Bell location and ordered two of the boxes. However, rather than being $5 each, the boxes were more expensive, even before taxes. They found out that the price difference was because that particular Taco Bell location did not participate in the promotional pricing.

The couple later filed suit on the basis that the advertisement was untrue, deceptive or misleading and that the false advertising resulted in significant profits for the company. They are hoping to obtain compensation for losses, which are listed as gasoline used for the trip to the location, the difference between the advertised price and the price they were charged, and time wasted driving to the location. A representative for Taco Bell issued a statement indicating that their ads are truthful and that they intend to defend against the claims.

Business litigation can come about when individuals believe that they have legitimate claims, even if they seem superfluous. Of course, accused businesses must still address such matters in the best way possible. If Florida business owners have legal claims brought against their companies, they will undoubtedly want to explore their legal options thoroughly.

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