Marketing is important for any business. As a result, if a Florida company has a product to sell, it will likely do what it can to ensure that it is marketing to a target audience. Because celebrities often have numerous followers on social media, it is a common marketing practice to pay celebrities to endorse products. Such an arrangement typically involves legal agreements, and if a party does not follow through, contract disputes could arise.
It was recently reported that FabFitFun, a subscription box service that provides beauty products, has filed a lawsuit against JFF Entertainment for breach of contract. Apparently, FabFitFun had come to an agreement with JFF Entertainment in order to have three actresses endorse its service. Ashley Benson, Cara Delevingne and Sarah Hyland were reportedly supposed to receive the product, do unboxings on social media and make subsequent social media posts using specific hashtags to show the products and the subscription service.
The issue arises from the fact that at least two of the actresses were unaware of the arrangement and, as a result, did not endorse the product. FabFitFun reportedly paid $80,000 upfront in order to cover half of the fees associated with obtaining the endorsements. The company alleges that JFF Entertainment breached the contracts involved, but a representative for JFF Entertainment said that the company was unaware of any lawsuit.
The terms of business agreements often act as guidelines for how the transaction should be carried out. When one side does not follow through, the breach could result in considerable losses for the other party. As a result, when contract disputes arise, it is important that Florida companies understand their legal options for mitigating damages and seeking compensation.